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Many B2C tech SaaS businesses are doing content the hard way:


Irrelevant, Poor quality and inconsistent content that drives zero revenue.


Now, you can drive better customer engagement, drive sales and build awareness with your content; without going crazy.

So, if you are a B2C tech SaaS company; let me help you build your brand with content that grows interest, clients and revenue- month on month; not just your followers.

A picture of Shalini Murthy - content strategist

Hi! I’m Shalini Murthy. 
Now access my 10+ years of industry experience with content by booking a FREE 30- min content strategy consult call.

Companies that I have worked with:

raklet logo
Axis Group Ventures logo
Rana with the recipes logo
mabel logo
ezswype logo
MadMaze logo
Apotheka logo
Content typing

Excellent Content equals Amazing Clarity

What you say often has nothing to do with what people hear.


However, ‘the how’ part of how you say things might be the single biggest reason between a new customer or a lost sale.

Make sense?


With clarity, your content can be the real game changing revenue making option and at InkyCopy, I make it happen.

James Waddington - Vizified​

"I’ve had the opportunity to work with Shalini when she started editing my online blogs and guides for She is very professional and has great relationship-building skills. Her executional skills are pretty good too since she completed all my edits on time, every time. She has an enthusiastic approach to her work and knows how to get stuff done, on time, and on budget!"

James Waddington

CEO Vizified | Brand Storyteller & Co-Founder Crafty Nectar

Charts & Analytics

Content marketers might lie but your results don’t.

How much time and effort have you spent creating content that does nothing for your business? Don’t just throw your content out there and expect something to stick.

Drive better customer engagement, sales and build awareness with your content; without going crazy.


Create tangible results with your content but with the right strategy.


"Thanks for the support on the project. Shalini's communication, responsiveness, and willingness to be creative and go above and beyond was appreciated. I enjoyed working with Shalini!"

Tim Barnes

Founder I Axis Group Ventures

Prototype Designer

Content Marketing plan that ensures there is no random act of marketing.

There's no need to spend money on traditional marketing methods, when a good content marketing plan cost 62% less than outdoor marketing and produces three times as many leads.

Communicate powerful concepts into easy to understand narratives for your social media and connect with prospective leads!


With good social media posts, you can let your audience take action and create engagement.

Rana madanat - Ranasrecipe

"I couldn't ask for someone better to work with; I loved working with Shalini very much! She is very thoughtful, on-time, organized, creative, and committed; an outstanding job, and I absolutely love it!"

Rana Madanat

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