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Copy and Content for B2C SaaS Company

Raklet, a trusted name with communities, wanted a refined position and content to help them stand out amidst competition; and generate new customers.

Client:

Raklet

Industry:

SaaS

Service provided:

Copy and content, SEO, Content Management

Raklet is a powerful community management software which is being used by communities all across the world. And they were looking to tap into the power of content with SEO optimized blogs and content for alternate web pages.

raklet logo

What they wanted:

  • Develop authority and create brand awareness through content.

  • Increase their free demo sign ups.

  • Deliver content solution optimized for search and conversion

  • Unify the brand messaging and create new content accordingly

Here's What I did

Working along with the founder, we first identified keywords that will help them stand out. This involved auditing their existing content and finding out the gaps to determine the keywords. Once this was done, my work was relatively simple. With a trello board in hand, we fleshed out a schedule that will help us churn out really good SEO blogs that will bring in traffic. 

After this, I created content by using the keywords in the right place for their blogs and alternate pages. My blogs still rank in the first page of search results for long tail keywords.

SEO blog for raklet
SEO blog for raklet
SEO blog for raklet
SEO blog for raklet
SEO blog for raklet
SEO blog for raklet
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