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  • Writer's pictureshalini murthy

Lengthy introductions? No-No! Here are three elements to make your blog introduction interesting.

When an audience lands on your blog, they are looking for a solution to their potential question. And what happens if you don’t mention it in the blog introduction and make them read paragraphs before you get to the point? You lose them. 

Remember, lengthy blog introductions don’t work. 

The first time I wrote a blog post, I did not include the title until the third paragraph. And that was after the first subtitle. And it was brutally edited. I know it sucks but I can't complain! I would do the same now.

Blog introduction must be simple and easy to read

Lengthy introductions make your content weak. They keep your readers away from reading it! You can have a great blog piece, but if your introduction is bad, the rest of the content will not make it.

In this blog, let’s discuss the three main elements of an introduction that you must have.

3 elements that your introduction must contain:

1. The hook.

The hook makes your content interesting and exciting. It must be easy to read. However, do not state the obvious.  

Instead of "Businesses struggle to post on social media," try this: "With millions of posts flooding social media, how can you capture your audience's attention?

This hook works because you're not stating the obvious. You are capturing the attention of your reader with a startling question. This also sets the tone of your blog and helps you connect emotionally with your audience.

2. Transition.

The hook's got your reader but the transition content lures your readers in and brings clarity to your title. Transition content helps you build continuity and sets the tone for the rest of the content. 

So, instead of writing "Many organizations continue to struggle to manage their social media accounts effectively," you can write something like this “Businesses struggle with their social media accounts due to the absence of a social media governance plan."

This transition content works because it helps your reader understand the next aspect of your content and explains that the absence of a social media governance plan is a big challenge for business. It also lets the reader know what they can expect from the rest of the content.

3. Summarize.

Give a brief idea of why your readers should continue to read your blog. By summarizing your topics in the introduction you build better engagement and provide improved accessibility to your readers who are skimming the blogs. 

So instead of 

“ A good social media governance plan offers various benefits. Many businesses are adapting and creating their social media governance plan.” 

try this 

"In this blog, we'll talk about the nine ways you can leverage the immense potential of social media by using a good social media governance plan."

This summary works because you are directly addressing the reason this blog is written without adding fluff. And the readers know exactly the number of reasons why you must use a social media governance plan.

So, don’t rush your introductions. 

Introductions are the most vital point of contact when your readers land on your blogs! Keep your introductions short and make sure you don't keep beating around the bush! Don't let your readers guess the purpose of your blog. Take time and do it right!

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